Serena Lee founded Vegans of LDN in April 2015, as a place to share up-to-date vegan options with London's vegan community. Armed with intimate knowledge of the vegan food scene throughout the capital, she published the Vegan London guidebook in November 2018, detailing 80 of the best places to dine around the city. Serena's favourite cuisine is Malaysian (one of the few cuisines London hasn't done well at veganizing... yet!) and her favourite area for plantbased food is Shoreditch.